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What you should know about business culture in Morocco
Understanding how the business culture works in Morocco will garner you more leverage when it's time to broker a deal. Know whether you should shake hands, bow or kiss, and save yourself from an embarrassing faux pas or offensive behavior. Avoid frustrations by understanding how decisions are made; what to expect at a business meeting; how women fit into the business framework; and what kind of attire is appropriate to wear. You'll be apprised of what the business hours Morocco are to better plan your trip and avoid wasting valuable time and resources.
As we know today Morocco is a promising emerging market and a huge growth in developments to the region is living proof of this. The Moroccan government's commitment to increase the numbers of tourists is a real incentive for developers and investors alike. Morocco luxurious property developments are generally accepted to be of the highest standards available and very competitive prices allow Morocco to boast top quality property in 5 star luxury resorts for a fraction of the price of far less caliber property elsewhere. Whether you are looking to invest in a tourist resort, in a rental unit or a business there are hundreds of viable options.
Moroccan business practices have been greatly influenced by the French and emphasize courtesy and a degree of formality. Moroccans prefer to do business with those they know and respect, therefore expect to spend time cultivating a personal relationship before business is conducted. Moroccans are looking for long-term business relationships.
Moroccans judge people on appearances, dress and present yourself well. Morocco is a Muslim country, so it goes without saying that you should be mindful of your public behavior and the way in which you choose to dress. Both men and women should aim to cover their shoulders and women's dresses or skirts should fall at least below the knee.
In personal business communication, plain speaking and a willingness to make eye contact are much appreciated. Greetings even among new acquaintances can last several minutes, and it's not uncommon for men to continue to grip one another's hands for several minutes after shaking. Do not use your left hand. Women may exchange air kisses in addition to a handshake.
Appointments are necessary and should be made as far in advance as possible and confirmed a day or two before the meeting. It is best to avoid scheduling meetings during Ramadan since Muslims cannot eat or drink during the day. Reconfirm appointments in advance and allow ample time between meetings in case of delays. Be punctual even though meetings can often start late.
Negotiations often involve a great deal of bargaining and consultation punctuated with social interaction to build up a trusting relationship between the two parties. A deal may take a while to come about in Morocco but curt attempts to rush the process may scupper the arrangement. Contrary to Western business dealings, which are mostly conducted on a one-to-one level, visitors here should expect to deal with a number of businesspeople connected to the firm. French is generally the language of business, although some companies use English. Check which language your meeting will be conducted in, so you know if you should hire an interpreter.
Usual opening hours are between 8.30am-12.30pm, and 2.30pm-6.30pm, Monday to Friday. During Ramadan and from June 15 to September 15, businesses remain open at midday but close earlier in the afternoon, around 2.00pm. Banks are generally open between 8.30am-11.30am, and 2.15pm-4.30pm.
Business is usually conducted in the office rather than over meals. Breakfast meetings are rare. Lunches are usually late and can be leisurely. Moroccans are immensely hospitable people but do also expect courtesy from their guests. If invited to a Moroccan's home, it is customary to take sweets, a small gift (such as Western perfume or a traditional food from abroad) or treats for children (such as sweets or toys). Mint tea and sweets or other refreshments will be offered, and it is impolite to refuse.
You will see that making the right moves in business can make or break a successful transaction. Put yourself in a foreign country and the margin for error becomes greater. Starting off on the right foot with proper greetings and courtesies will be the first impression you leave with Moroccans and success of your business depends on it.
Author: Layla Johnson
